Liger
When Rajamouli and RRR unveiled a model of how to promote a pan-India film, a situation arose that everyone had to follow. The opinion is strongly rooted in the industry people that people will not see unless they go to other states more than the mother tongue state and do a lot of publicity. That’s why special flights have to go round many cities and towns. Adhering to the adage that Kadedi is unworthy of promotion, the entire team is falling wherever there is an opportunity.
Now teams like Ligar and Laal Singh Chaddha are working on the same. Vijay Devarakonda has been busy with the North Tour for the past ten days. He is trying hard to market himself in shopping malls, colleges, metro trains, private events, hotels, interviews with news channels, and OTT. In Mumbai, however, the fact that the meeting had to be stopped in the middle and turned back was highlighted in the media there. It’s all a liger story.
While Mano is roaming there, Aamir Khan is repeatedly coming to Hyderabad and trying hard to increase the hype on Lal Singh. Chiranjeevi is also doing programs specifically for this instead of acting as a nominal presenter. Watched the movie for the second time at the premiere at AMB. It is remarkable that Aamir’s focus is here more than in Hindi. The rowdy hero in the north and the versatile star in the south are roaming around as if they have exchanged something. Let’s see what kind of results will come